IT Marketing: Blogging for B2B Marketing?
For the past few years, you have heard so much about blogging that you’re reluctantly concluding that now might be the time to join the parade. Yes, blogs do have a place in the IT marketers’ arsenal, but only under the right circumstances.
Blog Basics
A blog is a personal diary. A daily pulpit. A collaborative space. A political soapbox. A breaking-news outlet. A collection of links. Your own private thoughts. Memos to the world. Your blog is whatever you want it to be. There are millions of them, in all shapes and sizes, and there are no real rules.
In simple terms, a blog is a web page made up of short, frequently updated articles, or “posts,” arranged chronologically like a journal. New stuff shows up at the top, so your visitors can read what’s new. Then they comment on it or link to it or email you. Or not.
nnSince blogs were launched, almost five years ago, they reshaped the web, impacted politics, shook up journalism, and enabled millions of people to connect with others and have a voice on the Web.
Categories: Blog Marketing Tips Tags: b2b marketing, Blogging, Business, Marketing
