Google PPC Program and Keyword Relevance
Guest Writer
The typical approach to Google PPC pay per click program design usually involves brainstorming a HUGE list of possible keyword search terms to be used with various ad groupings (usually about 3-5 ads per group). The most important aspect of your pay per click program design to concern yourself with is not…
Your ad copy, although providing direct impact upon your ad’s click through rate, is not your most relevant concern.
